Trade pricing for US grooming professionals
FOUR YEARS. FOUR PRODUCTS. FOUR PET INNOVATION AWARDS.
Naturally effective, pro-groomer grade skin and coat care, crafted and made in New Zealand. Now open to US grooming professionals at trade pricing.
JUDGED BY THE INDUSTRY, FOUR YEARS RUNNING
One product winning once is a good formulation. Four different products winning four years in a row is a method.
2026 · Grooming Innovation of the Year
Detoxifying Protein Shampoo
Deep-cleansing, degreasing and clarifying, with activated charcoal and New Zealand wool keratin. Fragrance-free.
2025 · Wipes Product of the Year
Purifying Cleansing Wipes
Biodegradable, cat and pet friendly. For finishing touches and between-groom tidy-ups.
2024 · Natural Grooming Product of the Year
Waterless Foam Shampoo
Fragrance-free and rinse-free. For sensitive skin, seniors, and dogs that won’t take a bath.
2023 · Grooming Spray Product of the Year
Detangler Spray & Leave-in Conditioner
Silk protein, jojoba and Manuka honey. Works knots out without breaking the coat.
START WITH THE 2026 WINNER
Detoxifying Protein Shampoo lifts out grease, product build-up and city grime, then rebuilds the coat with activated charcoal, New Zealand wool keratin, kelp and Manuka honey.
Fragrance-free, so it won’t fight your finishing spray. The one to reach for before a color, a stripping job, or any dog that arrives heavy.
Try it before you open an account
Buying for the back bar? See the 1.32 gallon.
Offer ends 23 August 2026, US store only. Trade pricing is better again, and it doesn’t expire.
SIZED FOR THE BACK BAR
Nine of the core formulas come in a 1.32 gallon container. That’s 169 fl.oz, a third more than a US gallon, which is what makes the cost per wash work for a salon running six to ten dogs a day.
Scent No.2
Nourishing & Deshedding Shampoo
Argan, kelp, rosehip and pomegranate. For double coats, heavy coats and shedding season.
Scent No.3
Soothing Shampoo
Balm mint, chamomile, oat and rosemary. For delicate and sensitive skin, from puppies to seniors.
Fragrance-free
Dermal Relief 2-in-1
Evening primrose, marula, karanja and neem. Hypoallergenic, and one step instead of two.
2023 award winner · refill
Detangler Refill
The 2023 winner in bulk. Refills your spray bottles instead of replacing them.
WHAT WE LEAVE OUT MATTERS AS MUCH AS WHAT WE PUT IN
Balanced to the pH of a dog’s skin rather than a human’s, so it cleans without stripping the acid mantle. Fragrance-free options run right through the range for dogs that react. Cat and pet friendly, which matters when your table takes both.
GROOMER TO GROOMER
Our grooming ambassadors are working professionals, not models. They use the range every day, on other people’s dogs, with their own name on the result.
Wendy Drummond
Certified Master Groomer
GroomTeam member and founder of Groomwise Academy. Took four years to earn her master certificate, and now examines other groomers for theirs.
Read Wendy’s story
Erana Ferrone
Salon owner
Trained in Hollywood grooming and brought that standard of finish home with her.
Read Erana’s story
Rebekah Thompson-Priddle
Award-winning groomer
Runs her own salon and daycare, and buys for a back bar that has to hold up all week.
Read Rebekah’s storyLet customers speak for us
Absolutely love
LOve all this product.. my dog smells and feels so good after a bath
Breed: Boston Terrier (Benny)
Age: 3.5 years
Other: Grass pollen allergies
Products: Hydrating Shampoo & Conditioner, Purifying Cleansing Wipes
Last year, the brand of shampoo and conditioner I had been using for my Boston Terrier (Floof) shut down. Since then, I’ve been searching for a replacement that could live up to what I was used to. I put a lot of work into his diet and exercise to keep him looking and feeling his best, so I wanted a grooming system (shampoo, conditioner and wipes) that would complement all of that and really show off his coat.
That turned out to be much harder than I expected. Over the course of a year, I put multiple products to the test but nothing gave me the same combination of shine and softness I had gotten from Floof. I had known about smith&burton for a while, so I finally decided to give their products a try. I’m very glad I did.
I’ve been using the Hydrating Shampoo and Conditioner for about two months now and I’ve really put them to the test. The results have been excellent. Benny’s coat is incredibly shiny and soft after every bath and even better, that shine and softness actually hold up throughout his two-week bath interval. I use the Purifying Cleansing Wipes between baths to help keep him clean and fresh.
I’ve also noticed a significant reduction in his dander, which is especially impressive because Benny has a grass pollen allergy and spends a lot of time outside — he plays at least 1–2 hours of frisbee every day.
Boston Terriers aren’t exactly known for having silky, shiny coats. Their fur is short and naturally coarse but Benny easily has the best coat I’ve ever seen on a Boston Terrier. I get compliments on it constantly from anyone who meets him and somehow it looks even better after every bath.
I’ve tried a handful of different grooming products over the years and smith&burton is easily the best I’ve used. It’s not even close. The combination of shine, softness, cleanliness and how long the results last has really impressed me. I finally feel like I’ve found the grooming system I was looking for.
Pros:
• Excellent lather: Both the shampoo and conditioner lather extremely well. I was especially surprised by how well the conditioner lathered. A little goes a long way, particularly on a short-coated breed.
• Incredible shine: Leaves Benny’s coat noticeably shiny after every bath.
• Extremely soft coat: This is the softest his coat has ever been with any product I’ve used.
• Helps with dander: I’ve noticed a significant reduction in dander, even with his grass pollen allergy and how much time he spends outdoors.
• Long-lasting results: The shine and softness hold up remarkably well throughout his two-week bath interval.
Cons:
• Fragrance: The fragrance is pleasant, but it is a little strong. I’ve found that using the products in moderation — especially the shampoo — keeps it from being too potent. The scent also drops off dramatically after about 24 hours.
• Conditioner bottle: The conditioner is quite thick and can be difficult to get out of the bottle. I’m not sure how it would work with a pump but with the standard cap it takes a fair amount of squeezing to get the product out.
I’d also like to add that smith&burton’s customer service is some of the best I’ve experienced — quick to respond, friendly, knowledgeable and helpful. Talking with them has been a joy.
All of these products smell really nice and work very well!!
It wa amazing so easy to brush my dog and I don’t see any of her hair coming off her body on brushing comb and she was sitting comfortable letting me brush her thank you I am so happy
My dogs looked & smelled great! Not as good as your pommy… but very good.
Love this company!!!
Another great product
This is a great product, I was skeptical at first, but it is working on my dog’s dry skin
Amazing products! I will be placing an order soon!
Absolutely love it. Love the whole product line. Coats are soft, manageable, skin healthy. Smells natural no heavy perfumes. Love that it's base is essential oils!
I have a Pomeranian with a thick coat. The shampoo/conditioner & detangler did a great job! The cologne smelled great!
It leaves my puppies hair mor manageable.
The smell is great! Not perfumed!
The bottle is tiny but easy to use. I hope it works on the matting under her legs and ears.
I think this spray helps with with my anxiety ridden Pomeranian.
APPLY FOR TRADE PRICING
Trade pricing is open to professional groomers, salon owners, mobile groomers, breeders, dog show exhibitors, dog care facilities, vet clinics, retailers and distributors in the USA.
The application takes a few minutes. You’ll need your business license number. If your state doesn’t license groomers, a Tax EIN letter or resale certificate works instead.
Questions first? Read the wholesale & trade FAQ. Already have an account? Sign in to see your pricing.
